Year
2025
Client
SOL-MILLENNIUM
Category
ProJEct Duration
1 Week
The sales team needed a promotional asset that could communicate complex product assortments, pricing, and inventory at scale—while still creating urgency and maintaining the trust expected in a medical purchasing environment.
Collaborated cross-functionally with sales to define promotional goals and buyer priorities, then developed a modular design system that emphasized scannability, clear hierarchy, and consistent branding across multiple product categories and pages.
Directed the execution of a multi-page promotional PDF that balanced urgency with clarity, organizing detailed product data into an intuitive, repeatable layout that enabled faster evaluation and purchasing decisions. The campaign delivered a 32% increase in sales across featured promotional SKUs during the promotion window, validating the clarity and effectiveness of the design system. The structured layout and strong visual hierarchy enabled faster purchasing decisions while supporting revenue growth.
