PAYLOCITY AD CAMPAIGN

PAYLOCITY AD CAMPAIGN

PAYLOCITY AD CAMPAIGN

As part of a large-scale digital advertising initiative, I directed and delivered a full suite of carousel, animated, and static ad creatives that helped transform brand engagement and conversion across social platforms.

As part of a large-scale digital advertising initiative, I directed and delivered a full suite of carousel, animated, and static ad creatives that helped transform brand engagement and conversion across social platforms.

As part of a large-scale digital advertising initiative, I directed and delivered a full suite of carousel, animated, and static ad creatives that helped transform brand engagement and conversion across social platforms.

Year

2022

Client

PAYLOCITY

Category

CREATIVE DIRECTION, B2B MARKETING
CREATIVE DIRECTION, B2B MARKETING

ProJEct Duration

3 - 4 Weeks
PROBLEM
PROBLEM

The brand needed a flexible digital ad system that could support multiple objectives—awareness, engagement, and lead generation—across social platforms.

PROCESS
PROCESS

I directed the development of a modular creative framework spanning static, animated, and carousel formats, ensuring consistency while allowing for campaign variation.

SOLUTION
SOLUTION

The scalable system elevated brand recognition and supported performance across all funnel stages.

  • More Works More Works

PRINT PRODUCTION PROJECTS

PRINT PRODUCTION

PRINT PRODUCTION PROJECTS

PRINT PRODUCTION

INSUJET

CREATIVE DIRECTION, B2C MARKETING

INSUJET

CREATIVE DIRECTION, B2C MARKETING

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN CHICAGO,

ILLINOIS

SR. GRAPHIC DESIGNER
+ PHOTOGRAPHER

LinkedIn

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN CHICAGO,

ILLINOIS

SR. GRAPHIC DESIGNER
+ PHOTOGRAPHER

LinkedIn

Let'S WORK

TOGETHER

CONTACT NOW
LinkedIn

Let'S WORK

TOGETHER

CONTACT NOW

BASED IN CHICAGO,

ILLINOIS

SR. GRAPHIC DESIGNER
+ PHOTOGRAPHER

LinkedIn